Copy for dog trainers and adventure pet brands

You know what to say; I know how to say it.

Your copy can make or break you.

I want to help it make you — more money, more loyalty, more freedom to help more dogs and owners.

If you're struggling with:

Zero-engagement welcome emails
A stale or downright boring brand voice
Sales funnels that do anything and everything… except sell your stuff

But you understand that:

Your budget isn't unlimited, and neither is your time. Ads aren't cheap, and loyal customers aren't free. You know they cost time, energy, and money. You also know you can't afford to lose them…especially not to bad copy or worse…to silence.
A boring brand loses far more than a sale. It’s a much deeper loss. And copy will either seal your fate or raise your status. It matters…a lot.
One email open means nothing. All your ad spend, copy discussions, planning, and systems meetings are worthless if they don't connect, motivate someone to care, and inspire action. Bad copy keeps people in the dark, and if they can't see you, they can't connect. And without connection, your system dies on the vine.

I'm not your average copywriter. I've written screenplays for over twenty years; I wrote and directed a theatrically released movie shot in India; I've ghostwritten books for high-profile clients, and I've traveled to film sets around the globe with trained dogs for over three decades. That's lived-in, hard-earned practical knowledge, not a “read-about-it-once online and now I write about it” sham.

I know your customer. Her dog isn't a possession; it's a trusted family member. A full-fledged adventure partner, and the last thing she wants is to outfit her like she doesn’t matter. It's her fur baby.

She's never intentionally put herself or her dog in jeopardy. But it’s happened, and now she’s hyper-aware of things like quality materials, lifetime warranties, and customer service ratings. The stress of buying gear she has to worry about failing under the exact conditions it's advertised to endure is too much for her.

And every collar tossed aside, every cheap plastic harness latch that's exploded when she needed it most, every expensive piece of gear that joins her garbage gear basket in the garage are reminders. Reminders. And when she finds a company she trusts, she’s fiercely loyal.

Details matter.

Because she’s hyperaware that every minute spent on the phone arguing with an indifferent customer service rep over a poorly made piece of gear is time she isn’t out exploring with her dog.

And to her, that is everything.

I write copy that makes you money by selling your product.
Dog owners don't want to read flowery but ultimately empty words. They want to know that the gear they spent good money on won't let them down. They want real talk from real people about things that matter to them.
Do you want to sleep better knowing your copy is doing actual work...and actually working?
Invisible Ally was born from decades of Hollywood storytelling experience and a life spent writing about adventures: my own and yours. You can't make this experience up, and you can't buy it on Grok or Chat.
Hit the link below. You won't regret it.

Okay. You're still reading. That isn’t by chance. It's by design. Our brains have been conditioned to respond to patterns.

The copy you've just read is an example of just that. These specific patterns are guides writers use to construct copy that triggers you HOW they want, WHEN they want. These patterns elicit responses and, ultimately, drive you to action. Some are over a hundred years old. This particular pattern is known as AIDCA, and here's how it works:

1. Attention “I write copy that makes you money by selling your product.”

When your reader sees confidence, they relax and are more likely to continue reading. That's the goal. The problem is that people are inundated with stories all day, every day. They've become naturally resistant. To combat this, your story has to move a skeptical business owner from their “I don't trust you” chair over to the desired “I'm open to learning about you and your product” lounger. The “how” is the money here. Your reader can easily sniff out salesy, smarmy, or pushy copy like a scent-trained dog finds illegal drugs. Good copy is a good story, told well. It's clear and easy to follow. And it's a road map, guiding you from words to emotions, to connection, and ultimately to investment.

2. Interest “Dog owners don't want to read flowery but ultimately empty words. They want to know that the gear they spent good money on won't let them down. They want real talk from real people about things that matter to them.”

When people understand and recognize that you understand and recognize them, they lean in. They're willing to invest more...time, energy, and ultimately money. The thing I'm doing to you right now is the thing your copy needs to be doing to your customer. By intentionally naming a need, I've kept your interest and led you another line deeper into the story. Good copy, like a good magic trick, compels you to look closer, to pay attention...to lean in.

3. Desire “Do you want to sleep better knowing your copy is doing actual work...and actually working?”

The anxiety of knowing you're losing business, conversions, and handfuls of cash is paralyzing. By addressing this head-on, I'm keeping your desire front and center. I'm telling you again that I get it; this matters to you, and if you keep reading, you'll find a solution.

4. Conviction “Invisible Ally was born from decades of Hollywood storytelling experience and a life spent writing about adventures: my own and yours.”

I got called in for a sequence in a movie being directed by someone very famous, shot on a sound stage near downtown Los Angeles. We were discussing the next scene when the director suddenly screamed into my face: “STAND DOWN!!”

He wanted a large dog and a cat in a cramped elevator together with no supervision. I said no. He wasn't happy. He didn't recognize that I was being his biggest ally. The pressure of the shoot made it impossible for him to see clearly.

The same thing can happen in your company, with your copywriter.

A looming deadline; a co-founder or board waffling about direction or process, and you'll start to feel like you're being pulled apart at the seams.

The last thing you need to be worrying about is your copy and who's writing it.

I write exceptional copy because I know what I'm talking about. And I've delivered under intense pressure my entire career.

I don't miss deadlines. I don't cut corners. I don't compromise.

You can't afford uncertainty.

Discomfort is temporary...copy is forever.

As for the irate director, we ended up doing the shot... my way, and he couldn’t have been happier.

“I was amazed at how quickly Jon learned my ‘voice and style’ of writing and adapted his professionalism to it.”

— April Osteen Simons, Speaker/Author

“I don't know how, but you learned my voice and told my story in my voice.”

— Bryan Renfro, Author

“He'd encourage me to just write and not censor my story, saying, ‘I'll do the rest.’”

— Tina Konkin, Speaker/Author

5. Action “Hit the link below. You won't regret it.”

The importance of the Call to Action can't be overstated. The final step is for me to lead you to the finish line, and I need to be clear about what I want you to do next. Reach out! Call me! Click the link! It's not manipulation or hype. Not empty promises and aimless babble. It's me leading you down a predictable path toward an inevitable action. From the first to the last word. That's the process. To make clicking, calling, or buying inevitable, desirable, and predictable.

The difference between a “good” writer and a “great” copywriter is action. If the reader enjoys the read, that's good, but it's not the end game.

Action is the end game.

Just like you've invested a few minutes here on my page…because of my copy… Your readers should do the same, because of your copy.

You should want to know more, invest more, and engage more. So should your readers.

And if you don’t care about boring, stale copy that does nothing more than take up space with cliché-filled, stuffy, or convoluted sentences, then, by all means, stay where you are, doing what you're doing, but don’t expect your readers to care either.

If you've read this far, I know you care about copy. Your gut is telling you that this story is worth exploring. That it matters.

So, reach out. Let's talk story. You tell me yours; I'll tell you mine.

Proof of Range — Field Samples

Four C's Sales Letter Long-Form Sales Copy Four C's Field Notes Email Sequence “Not Today” One-Sheet Film / Pitch Copy Thrown Out of Tombstone Roam With Me — Story

Your Copy... reinvented. A simple four-step process.

How This Actually Works

You send an email: Your worst-performing or least favorite one. I'll tell you how and why I'd change it, free of charge. No strings.
You get the feedback. You'll review your marked-up copy and detailed explanation. If you're thrilled by the results, we'll jump on a call and discuss next steps.
If we agree that we're a good fit, I'll send you my intake form. Once you've sent it back filled in, we'll schedule a second call.
The work. Once my work is completed, I'll forward a final draft for you to sign off on. The project isn't done until you're satisfied and have no more questions.

Drop Email Here

If you still have questions, this next bit’s for you.

What does it cost? I don't have a one-size-fits-all generic pricing sheet, because your copy is anything but generic. I price services based on what you need and the deadline in play. But a general rule of thumb is $200/hour for most copy.

How long does it take? I'm not going to guesstimate on your copy or pretend I have a crystal ball that tells me exactly how long each piece will take to complete. What I do have is a record of writing quickly (like a 220K-word manuscript rewrite in 6 weeks) and never missing a deadline.

What if I'm not sure I even need copy help? If we discuss and mutually agree that your copy is doing exactly what it should be doing, I'll happily tell you that as well, and we can go our separate ways. But I would guess that if that's what you thought, we wouldn’t be talking in the first place. Honesty and integrity are not negotiable. Not personally or in business.